01/ PROJECT OVERVIEW

01/ PROJECT OVERVIEW

More Than a Clothing Brand

More Than a Clothing Brand

More Than a Clothing Brand

Imperfectixn was created as a platform where emerging creatives could combine their skills rather than work in isolation. The collective produced music, merchandise, photography, modeling, film, graphic design, and collaborative releases—each energized by its own point of view.

Imperfectixn was created as a platform where emerging creatives could combine their skills rather than work in isolation. The collective produced music, merchandise, photography, modeling, film, graphic design, and collaborative releases—each energized by its own point of view.

THE SHIFT
From disconnected outputs to a recognizable release system.

POSITIONING
A fashion label, creative network, and cultural platform in one.

THE CENTRAL DESIGN QUESTION

“How might we preserve the raw individuality of each collaborator while building a brand that still feels recognizable?”

“How might we preserve the raw individuality of each collaborator while building a brand that still feels recognizable?”

ROLE
Creative Strategist & Visual Designer

FOCUS
Brand Strategy · Creative Direction · Merchandise · Campaign Design · Photoshoot Production

COLLABORATORS
Artists, photographers, models, designers, musicians, and directors

VIEW COLLECTIVE

ABOUT

01

More Than a Clothing Brand

Imperfectixn is an independent creative collective where artists, designers, musicians, photographers, models, and directors produce original work across fashion, music, and visual culture. The opportunity was to turn a strong creative energy into a more recognizable shared world—without flattening the individuality of the people inside it.

02

Connecting Brand, Product, and Image

03

The Creative Question

04

Directing the Image

05

From Creative Group to Emerging Brand

ABOUT

01

More Than a Clothing Brand

Imperfectixn is an independent creative collective where artists, designers, musicians, photographers, models, and directors produce original work across fashion, music, and visual culture. The opportunity was to turn a strong creative energy into a more recognizable shared world—without flattening the individuality of the people inside it.

02

Connecting Brand, Product, and Image

03

The Creative Question

04

Directing the Image

05

From Creative Group to Emerging Brand

02/ CONNECTING BRAND, PRODUCT, AND IMAGE

02/ CONNECTING BRAND, PRODUCT, AND IMAGE

A release needed a world—not just a product shot.

A release needed a world—not just a product shot.

A release needed a world—not just a product shot.

Merchandise strategy, campaign direction, photoshoot planning, and visual design were treated as one connected production system. That structure gave contributors a shared language while retaining the visible tension, personality, and unfinished energy that made Imperfectixn distinct.

BRAND IDEA
→ MERCHANDISE CONCEPT
→ CAMPAIGN DIRECTION
→ PHOTOSHOOT
→ PROMOTIONAL ASSETS

02/ CONNECTING BRAND, PRODUCT, AND IMAGE

02/ CONNECTING BRAND, PRODUCT, AND IMAGE

A release needed a world—not just a product shot.

A release needed a world—not just a product shot.

A release needed a world—not just a product shot.

Merchandise strategy, campaign direction, photoshoot planning, and visual design were treated as one connected production system. That structure gave contributors a shared language while retaining the visible tension, personality, and unfinished energy that made Imperfectixn distinct.

BRAND IDEA
→ MERCHANDISE CONCEPT
→ CAMPAIGN DIRECTION
→ PHOTOSHOOT
→ PROMOTIONAL ASSETS

NEXT STEPS

REFLECTION

Hypertriangle taught me to see AI as one part of a larger human workflow that must be designed, tested, and translated into tools people can actually use.

The project strengthened my interest in AI product design, human–AI interaction, creative technology, and tools that enhance rather than replace human creativity.

NEXT PROJECT

Dr.Different →

MIA CHO — DESIGN & DIRECTION

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