More Than a Clothing Brand
More Than a Clothing Brand
More Than a Clothing Brand
IMPERFECTIXN was created as an agency where emerging creatives could combine their skills rather than work in isolation. The collective produced music, merchandise, photography, modeling, film, design, and collaborative releases, each energized by different points of view.
IMPERFECTIXN was created as an agency where emerging creatives could combine their skills rather than work in isolation. The collective produced music, merchandise, photography, modeling, film, design, and collaborative releases, each energized by different points of view.
IMPERFECTIXN was created as an agency where emerging creatives could combine their skills rather than work in isolation. The collective produced music, merchandise, photography, modeling, film, design, and collaborative releases, each energized by different points of view.
THE SHIFT
From disconnected outputs to a recognizable release system.
POSITIONING
A fashion label, creative network, and cultural platform in one.
THE SHIFT
From disconnected outputs to a recognizable release system.
POSITIONING
A fashion label, creative network, and cultural platform in one.
THE SHIFT
From disconnected outputs to a recognizable release system.
POSITIONING
A fashion label, creative network, and cultural platform in one.
CENTRAL GOAL
“How might we preserve the raw individuality of each collaborator while building a brand that still feels recognizable?”
“How might we preserve the raw individuality of each collaborator while building a brand that still feels recognizable?”
“How might we preserve the raw individuality of each collaborator while building a brand that still feels recognizable?”
MY ROLE
Creative Director & Visual Designer
FOCUS
Brand Strategy · Creative Direction · UX Design · Merchandise · Campaign Design · Photoshoot Production
MY ROLE
Creative Director & Visual Designer
FOCUS
Brand Strategy · Creative Direction · UX Design · Merchandise · Campaign Design · Photoshoot Production
ABOUT THE GROUP
01
More Than a Clothing Brand
Imperfectixn is an independent creative collective where artists, designers, musicians, photographers, models, and directors produce original work across fashion, music, and visual culture. The opportunity was to turn a strong creative energy into a more recognizable shared world—without flattening the individuality of the people inside it.
02
Connecting Brand, Product, and Image
03
The Creative Question
04
Directing the Image
05
From Creative Group to Emerging Brand
ABOUT THE GROUP
01
More Than a Clothing Brand
Imperfectixn is an independent creative collective where artists, designers, musicians, photographers, models, and directors produce original work across fashion, music, and visual culture. The opportunity was to turn a strong creative energy into a more recognizable shared world—without flattening the individuality of the people inside it.
02
Connecting Brand, Product, and Image
03
The Creative Question
04
Directing the Image
05
From Creative Group to Emerging Brand
CONNECTING BRAND, PRODUCT, AND IMAGE
CONNECTING BRAND, PRODUCT, AND IMAGE
CONNECTING BRAND, PRODUCT, AND IMAGE
Merchandise strategy, campaign direction, photoshoot planning, and visual design were treated as one connected production system. This structure gave contributors a shared language while retaining the visible tension, personality, and unfinished energy that made IMPERFECTIXN distinct.
PROMOTION CAMPAIGNS
PROMOTION CAMPAIGNS
PROMOTION CAMPAIGNS
BRAND DIRECTION
→ MERCHANDISE CONCEPT
→ CAMPAIGN IDEAS
→ PHOTOSHOOT
→ PROMOTIONAL ASSETS
PHOTOSHOOT #1 : IM TEE
PHOTOSHOOT #1 : IM TEE
PHOTOSHOOT #1 : IM TEE
PHOTOSHOOT #2 : IM CAP
PHOTOSHOOT #2 : IM CAP
PHOTOSHOOT #2 : IM CAP
PHOTOSHOOT #3 : BRAND STORY
PHOTOSHOOT #3 : BRAND STORY
NEXT STEPS
REFLECTION
Working with multiple collaborators in the team
Building the whole brand from scratch, I've experienced multiple collaboration within a team of creative collectives. This team work
NEXT PROJECT
MIA CHO — DESIGN & DIRECTION